Whether you’re a large organization or a small non-profit, your mission is the same: to provide help in a safe, trustworthy, and reliable way. This sense of safety is essential, it not only fosters a secure environment for your users, but also communicates a powerful message to your teams, donors, and board members.
In today’s digital world, some websites and services use language and tactics that may resemble the genuine efforts of non-profits, but in some cases, they exploit or deceive users. As a result, online users are naturally cautious, and rightfully so. Establishing credibility and trust in your organization is essential for building lasting relationships with those you serve.
While we don’t focus on auditing financials or organizational structure, we prioritize the experience and safety of the service users. For example, we ensure that services are not just accessible but also delivered by trained teams in secure environments. We also verify that any health-related support provided is fully compliant with regulations and best practices.
Our verified badge let the public know that organizations meet high standards of safety and privacy for those they serve. With a focus on online environments, we specialize in verifying the elements of service delivery, from safeguarding and privacy protocols to the integrity of technology and website security.
Our certification process is designed to assess how organizations protect their service users’ personal information and ensure their safety in digital spaces as they access support.
Before users even engage with your service, we ensure that they have clear, reliable information to make an informed decision. Our certification process verifies that your website, advertisements, and other public-facing materials meet our guidelines. From the moment a potential user discovers your service, whether through an ad, a search engine result, or your website, we ensure that their first impression is one of trust. We check that your site is properly protected, your privacy practices are transparent, and your service is backed by appropriate safeguards that demonstrate your commitment to safety. With these assurances in place, users can feel confident they are stepping into a secure environment.
Once users begin interacting with your service, we ensure that their safety and privacy are maintained throughout their entire experience. We verify that your online platform is fully equipped to protect sensitive user data, including secure data storage, and proper safeguarding protocols. We also check that your volunteers and staff are adequately trained, supervised, and equipped to provide safe and high-quality care. Whether users are communicating with a professional, a volunteer, or accessing resources, we confirm that their experience is continuously protected through up-to-date measures and vigilant service protocols. By certifying that these protections are in place, we ensure that users can engage with your service with confidence and peace of mind.
▶ For established and new organizations, offering online health and mental health services, building trust can be a challenge. Accessing support, particularly in tough moments, is a vulnerable experience. Users need to feel safe and secure at every step, whether they’re finding your service through an ad or website, navigating your platform, or engaging with the support you provide. Every touchpoint matters, and once trust is compromised, it’s incredibly difficult to restore.
▶ On the tech side, trustworthiness also plays an important role in how your website is ranked by search engines like Google. Search algorithms evaluate a range of factors such as your website’s links, reviews, and certifications, to determine whether your claims are credible. Good reviews, backlinks from reputable sources, and also recognized certifications signal to both users and search engines that your service is safe, reliable, and valuable. The better your online reputation, the higher your visibility, helping your service reach those who need it most.